About Pimsical
Over the past 5 years, Jordan has gained extensive experience with Shopify, culminating in the launch of his own company, Pimsical, where we specialise in developing Shopify apps for Stock Takes, Warehouse Integration and Staff Discounts. We also offer bespoke consulting services to improve your Shopify setup.
Jordan spent 3+ years at Gymshark and supported the launch of their first retail store, gaining insights into both successes and challenges. During his tenure, Jordan integrated various systems, including warehouses, Algolia, Netsuite and more. He also leads a team automating the product lifecycle to reduce the time to get products live and helping product launches across online and retail channels.
Additionally, Jordan’s experience at Checkout Blocks; a Shopify app acquired by Shopify, provided him with extensive expertise in customising checkouts, both online and POS, and managing internationalisation and translations.
About Hookdeck
Hookdeck helps developers build dependable event-driven systems by making it easy to ingest, queue, filter, transform, and deliver webhooks and other events. Over 300 companies, including Lemon Squeezy, Bolt, Gorgias, and Contenful, rely on Hookdeck to manage billions of events from platforms like Shopify, Stripe, and Twilio.
With Hookdeck, you can:
- Develop and test webhooks locally with the same reliability as production
- Protect your app from API overload with automatic queuing and rate limiting
- Debug, inspect, and replay webhook deliveries with full visibility
- Deduplicate, filter, and transform events before they hit your system
For Shopify developers, Hookdeck removes the friction of handling webhooks across development, testing, and production environments. Whether you’re processing high-volume order events or filtering out unneeded product updates, Hookdeck keeps things reliable so you can focus on building.
About IDHL
IDHL helps ambitious brands accelerate growth through digital innovation. We combine performance marketing, web solutions, data intelligence, and AI-driven innovation to deliver measurable results. As a Shopify Platinum Partner, we invest in technology and ideas that keep businesses ahead in a fast-changing world.
Operating across the UK and the US, our team of specialists create integrated solutions that make a real difference, from smarter acquisition strategies to conversion-led UX.

